A Lead Magnet Is A Complete Solution
To A Narrow Problem
But 99% of businesses get it wrong. Here's how to do it right.
Part 1: What Are Lead Magnets?
Definition:
"A lead magnet is a complete solution to a narrow problem. It's typically a lower-cost or free offer to see who is interested in your stuff."
The Psychology
"People interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later."*
Think of it like salty pretzels at a bar:
- 🥨Pretzels solve hunger (narrow problem)
- 💧They reveal thirst (new problem)
- 🍺Bar sells drinks (core offer)
People want transformation, not information
The Old Way
What most businesses do:
Result: "Another file gathering dust in their downloads folder"
📁 PDFs gather dust
Hormozi's Discovery
"Information lead magnets are overdone... they're usually sucky fluff."
His breakthrough:
"Giving portions of service away for very specific problems"
Not PDFs. Not ebooks. ACTUAL SERVICE DELIVERY.
💎 Service > Information
Part 2: The 3 Types That Actually Work
Reveal Problems
Think "diagnosis"
"These lead magnets work great when they reveal problems that get worse the longer you wait."*
Examples:
- Speed test showing website loads 30% below standard
- Posture analysis showing misalignment
- Termite inspection revealing damage
Key: Draw a clear line between the problem and how much it's costing them.
Samples and Trials
Think "experience"
"You give full but brief access to your core offer. You can limit the number of uses, time they have access, or both."*
Examples:
- Hook them to faster server for a week
- Free adjustment for bad posture
- Sample of consumable product
Key: "Once they experience relief, they can't imagine going back."
One Step of Multi-Step
Think "first taste"
"When your core offer has steps, you can give one valuable step for free and the rest when they buy."*
Examples:
- Free wood sealant (1 of 3 coats needed)
- Finance calculator (part of full service)
- First module of training program
Key: "Partial solution creates the itch for complete transformation."
Part 3: Why Most Lead Magnets Fail
THE PROBLEM WITH INFORMATION:
"If you're scared of giving away your secrets, imagine the alternative: You give away sucky fluff. Then, people who might've become customers think 'this person sucks!'"*
Generic Content = No differentiation
Everyone has the same "10 tips"
Information Overload = No implementation
More information ≠ transformation
Manual Delivery = Can't scale
Hormozi: "They needed entire teams delivering portions of service to each prospect. Hours per prospect."
Part 4: The Service Delivery Revolution
THE BREAKTHROUGH:
Give away the part of your service that others charge for
Think about YOUR business...
When someone becomes a customer, what's the FIRST thing you do in onboarding? That initial audit, analysis, or assessment?
That first step - on its own - has massive value.
THE CHALLENGE:
"It was completely unscalable... Until now"
❌ Manual Process:
1 person → 1 prospect → Hours
✅ AI Process:
1 system → Unlimited prospects → Minutes