Live Example
This Is What Your
Prospects See
Every lead magnet is completely custom built and does real work for the prospect according to your exact method. Below is an example we built for Pebb.
Scroll through. Annotations appear automatically to explain why each section converts.
The Problem With Most Lead Magnets
“Information lead magnets are overdone... they're usually sucky fluff. If you're scared of giving away your secrets, imagine the alternative: you give away sucky fluff. Then, people who might've become customers think ‘this person sucks!’”
Alex Hormozi, $100M Leads
What most companies send
Generic PDFs, “10 tips” ebooks, and recycled blog posts. Information the prospect could Google in 30 seconds.
2% reply rate
The Pretzel Principle
Hormozi's analogy: bars give away free pretzels. Pretzels solve hunger (narrow problem), reveal thirst (new problem), and the bar sells drinks (core offer). Your lead magnet should work the same way.
Solve a narrow problem for free
What Magnetite sends
A custom “Proof of Work” report that does actual work for the prospect. Real research about their business. Their competitors. Their gaps. Not information. Transformation.
25%+ reply rate
Hormozi's breakthrough: “Give away portions of your actual service for very specific problems.” Not PDFs. Not ebooks. The first step of your real service, delivered free. The problem? It was completely unscalable. Until now.
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Why Pebb Is Winning on Product
But Losing on Pipeline
A Custom GTM Analysis for James Hartley, CEO of Pebb
March 13, 2026
What We Found: Executive Summary
Sales Readiness Score: 23/100
Based on analysis of your website, LinkedIn activity, G2 reviews, job postings, and competitor landscape
- ✓Founder-Led Sales Ceiling: James, we found you're the only person running demos. Your LinkedIn shows 6 posts about product updates in the last 30 days, but zero about your sales process. Pipeline is capped at your calendar.
- ✓4.7 Stars on G2, Zero Outbound: 23 G2 reviews mention 'easy onboarding' and 'enterprise-grade.' Reviewers from companies like Hoxton Farms and Cleo are calling Pebb 'the best employee app we've tried,' but you're not using any of this in outbound.
- ✓Competitor Outbound is Live: CharlieHR launched an SDR team in Q4. HiBob is running LinkedIn ads targeting your exact ICP. Lattice just published 3 comparison pages mentioning companies your size. The window to own your category is narrowing.
- ✓Hiring Signal Mismatch: Your careers page shows 2 open engineering roles and 0 sales roles. For a Series A company with 47 employees, this signals product-market fit without go-to-market motion.
- ✓Content Without Conversion: James has 2,800 LinkedIn followers and averaging 40+ reactions per post. But there's no CTA, no lead capture, no way to convert that attention into pipeline. Thought leadership without a funnel is just content.
GTM Readiness Scorecard
8%
Outbound Pipeline Coverage
61%
Product-Market Fit Signals
3%
Social Proof Utilisation
Pebb vs. Your Competitors
Based on public data from LinkedIn, G2, and competitor websites as of March 2026
LinkedIn Content Frequency
-73%Outbound SDR Headcount
noneG2 Review Response Rate
-88%What Our Research Uncovered
G2 Gold Mine Going Unused
We analysed all 23 of your G2 reviews. 17 mention 'easy to use,' 9 mention 'enterprise-grade,' and 6 specifically call out your onboarding experience. None of this appears in your outbound messaging or website copy.
- Review from Hoxton Farms: 'Best employee app we've tried'
- Review from Cleo: 'Enterprise features at startup speed'
- Zero reviews referenced on your homepage or sales materials
LinkedIn Engagement Without Conversion
James, your last 10 LinkedIn posts averaged 47 reactions and 8 comments. Your post about 'Why HR tools fail at 50 employees' got 142 reactions. But none of these posts include a CTA or lead capture mechanism.
- 2,800 followers, primarily HR leaders and founders
- High engagement but zero pipeline attribution
- Competitors CharlieHR and HiBob both run lead-gen from LinkedIn
Invisible to 90% of Your Market
We checked your presence on the top 15 HR tech comparison sites. Pebb appears on G2 and one industry blog. CharlieHR appears on 12. HiBob appears on 14. Companies searching for employee engagement platforms are not finding you.
- No presence on Capterra, TrustRadius, or GetApp
- Missing from 'best employee engagement tools' listicles
- CharlieHR ranks for 340+ keywords you don't
Pricing Page Mismatch
Your G2 reviews skew enterprise (companies with 100-500 employees), but your pricing page leads with 'Free for small teams.' This creates cognitive dissonance for the exact buyers who would pay the most.
- Enterprise buyers expect enterprise pricing presentation
- No ROI calculator or business case builder on site
- Lattice and HiBob both lead with enterprise tier pricing
Your current GTM funnel vs. what it could look like with systematic outbound
Your 90-Day Pipeline Roadmap
Turn G2 Reviews Into Outbound Ammo
Quick WinYour 23 G2 reviews are a goldmine. We extract the exact language your happy customers use ('enterprise-grade,' 'best onboarding,' 'finally replaced spreadsheets') and build it into personalised outbound sequences targeting similar companies.
Build James's LinkedIn Into a Pipeline Engine
High ImpactYour posts already get 40+ reactions. We add strategic CTAs, build a content-to-demo funnel, and create 'Proof of Work' lead magnets that turn every post into a conversion opportunity. Your audience already trusts you. Now we give them a next step.
Launch Targeted Outbound to 200+ Seat Companies
Growth DriverYour G2 data shows enterprise companies love Pebb, but you're not targeting them. We build ICP-specific sequences for HR Directors at companies with 200-500 employees, leading with the 'Employee Engagement Readiness Audit' as your lead magnet.
Your First Step, Delivered Free: The Employee Engagement Readiness Audit
This is the free work we do for every client. Before we ask for a meeting, before we pitch anything, we design the lead magnet we'd send to your prospects. For Pebb, that means targeting HR Directors at companies with 50-500 employees who are still using spreadsheets, Slack channels, or outdated intranet tools for employee engagement.
Each prospect receives a bespoke version of this report, personalised with data from their company. This is the asset that replaces your cold outreach.
The Employee Engagement Stack Audit
A diagnostic of the prospect's current tools: are they using standalone survey tools, basic HRIS modules, or nothing at all? We pull signals from their job postings, tech stack pages, and G2 reviews to map exactly where they stand.
Why this works: Shows the prospect we understand their current setup before asking for anything
The Hidden Cost of Disengagement Calculator
Using their headcount and industry benchmarks, we calculate the annual cost of employee disengagement specific to their company. A 200-person company losing 15% to disengagement? That's a quantifiable number we put in front of them.
Why this works: Turns a vague 'engagement matters' argument into a specific pound figure they can take to their CFO
Peer Benchmark: How Their Competitors Engage
We research 3-5 companies in their space and show what employee engagement tools they use, whether they've won 'Best Places to Work' awards, and what their Glassdoor scores say. Nobody wants to be the company losing talent because their competitors invest more in culture.
Why this works: Creates urgency through competitive pressure, the same trigger that's working on you right now
The 90-Day Engagement Transformation Roadmap
A week-by-week plan showing exactly how they'd roll out Pebb, from pilot group selection to full company launch. Includes change management talking points, internal comms templates, and success metrics to track.
Why this works: This is your methodology, given away for free. The prospect gets the map. Pebb walks it with them.
ROI Projection: Engagement to Retention
A custom model showing the impact of improved engagement on their retention rate, recruitment costs, and productivity. Built with their specific headcount, salary bands, and current turnover rate.
Why this works: Anchors the conversation in money. A £2,000/month platform that saves £180,000 in turnover costs sells itself.
Personalised Video Walkthrough
A 3-minute video created specifically for their company, walking through the key findings and recommendations. Uses their company name, references their specific situation, and ends with a single CTA to book a demo.
Why this works: Converts the prospects who prefer watching over reading. Builds trust through personal attention.
The Prospect Experience
When an HR Director receives this, they don't see a sales pitch. They see a bespoke audit of their own company, built by someone who clearly understands their challenges. This creates the “how did they know all this?” moment that forces a response.
What This Could Mean for Pebb
Potential Monthly Revenue
$50,000
Your Monthly Investment
$2,500
Annual Growth Opportunity
$600,000
Expected ROI
20x
Questions You're Probably Thinking
Your Personalised Video Walkthrough
What Our Clients Say
“A lot of conversations and sales! After switching to value-first lead magnets, Stuart got 3,254 positive replies in month one.”
Stuart
Founder & CEO, Optimise Your Marketing
“Your lead magnet did the job and got her on the call. The first impression of the lead magnet is great. I love the onboarding dashboard. I'd love to be a case study.”
Fergus Parker
Founder, Pitch121
42 meetings
in 90 days
B2B SaaS company at a similar stage to Pebb. Zero outbound to full pipeline in one quarter.
6x reply rate
vs industry average
Our lead magnets consistently deliver 12-18% positive reply rates.
Want to save this report for later?
Let's Build This for Pebb
We've done the research. We've designed the lead magnet. Now let's turn this into pipeline.
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The Framework
Why “Proof of Work”
Beats “Free Content”
Alex Hormozi identified three types of lead magnets that actually work. Magnetite combines all three into one automated system.
Type 1
Reveal Problems
Diagnosis
Lead magnets that reveal problems which get worse the longer you wait. A speed test showing your website loads 30% below standard. A posture analysis showing misalignment. Our lead magnets diagnose GTM gaps, competitor threats, and missed revenue.
“Draw a clear line between the problem and how much it's costing them.”
Type 2
Samples & Trials
Experience
Give full but brief access to your core offer. Once they experience the relief, they can't imagine going back. Our lead magnets give prospects a taste of what working with you looks like: real research, real insights, real value.
“Once they experience relief, they can't imagine going back.”
Type 3
First Step of Many
First Taste
When your service has steps, give the first one free. We deliver the research and the roadmap. The prospect gets the map. You walk it with them. Partial solution creates the itch for complete transformation.
“Partial solution creates the itch for complete transformation.”
The Scalability Problem
Hormozi's approach had one fatal flaw: it required entire teams delivering portions of service to each prospect. Hours per prospect. Completely unscalable.
Magnetite solves this with AI research agents that do the work automatically. Same depth of research. Same quality of output. But instead of one person serving one prospect in hours, one system serves unlimited prospects in minutes.
Manual Process
1 person → 1 prospect → Hours of work
With Magnetite
1 system → Unlimited prospects → Minutes